About
Hi, I'm Jenna.
Jenna Zwagil is a serial entrepreneur, author, speaker, and growth strategist with over a decade of experience building and scaling brands across the wellness, direct sales, and technology industries. She has helped generate over $1 billion in sales through companies and brands she's led or helped grow. Today, Jenna focuses on business strategy, AI automation, brand development, leadership, and emerging technologies, partnering with founders and organizations to accelerate innovation and sustainable growth.
The start
I grew up in a dusty little town in California's inland desert with a big goal: to own my own business. In 2014 I joined MyDailyChoice as one of its first affiliates and built momentum the way I knew best — through social media.
The breakthrough
After an autoimmune diagnosis, I found real relief in hemp. I started HempWorx with a simple online store and Facebook groups, and within three months the orders were more than I could handle. HempWorx merged with MyDailyChoice in 2017, and as Co-Founder and CMO I built it to $980 million in sales. Together, the brands I've built have passed $1 billion.
Today
I'm building Divine Earth Theory and helping other companies grow as their secret weapon — across operations, marketing, communications, social media, brand, and AI automations that keep a business running around the clock.
Credentials & Recognition
Purdue University Global
B.A., Sales & Marketing
Bachelor's degree from Purdue University Global (formerly Kaplan University) in selling, branding and go-to-market strategy.
MIT Sloan + CSAIL · 2026
Artificial Intelligence: Implications for Business Strategy
Executive program from MIT Sloan School of Management and the MIT Computer Science & Artificial Intelligence Lab.
UNLV Lifelong Learning · 2026
Applied Business Science — AI Automation
Graduate of the University of Nevada, Las Vegas program with a concentration in AI Automation (ChatGPT, Miro, NotebookLM, Make).
View certificate →Published Author
2x Best-Selling Author
Breaking All the Rules (foreword by Bob Proctor) and The Eighth Vessel, both on Amazon.
Track Record
#1 Top Earner Worldwide
Ranked #1 in the world on Business For Home's direct selling top earner list, 4 years running. $1B+ in sales; built HempWorx to $980M.
On Stage & In Press
Keynote Speaker · 12+ Features
Featured in MSN, International Business Times, LA Weekly, Direct Selling News and more.